2015
. This year the drinks brand is celebrating its historical sponsorship of the tennis competition with a ‘Great Robinson’s Ball Hunt’ involving Tim Henman and a social media treasure hunt.
A walk in Cwmdonkin Park. Ball 1 marked where Mike Davies first played tennis. Next clue coming up…
— Robinsons (@DrinkRobinsons)
Jaguar signed up as the official car sponsor of Wimbledon All England Lawn Tennis Club.
As part of this sponsorship deal, , as well as an OOH advertising and a short film of Jaguar brand ambassador José Mourinho being given his first tour of Wimbledon by Tim Henman.
to allow consumers to experience Wimbledon's All England Club courts from the bird's-eye perspective of Rufus the Hawk, the Championships' official pigeon-scarer.
‘The Perfect Flight’ pop-up takes place today (29 June) at London's Waterloo Station. It will house the ‘Fly Like Rufus’ app experience, featuring 360-degree views from above the courts.
2014
to mark the brand being the official ball supplier to Wimbledon since 1902. Created by Antidote, the ad featured the strapline "the focus of every point since 1902".
featured hip-hop duo Rizzle Kicks and tennis star Maria Sharapova, created by Kameleon. It was accompanied by outdoor screens, print ads and social media, and formed part of the Danone-brand’s ongoing "live young" activity.
Not a sponsor of the tournament, but . The supermarket has also renamed its strawberries to "Straw Murrays".
2013
Two years ago to capture the public's imagination and get them dancing to the "Wimbledon wiggle".
, to build anticipation for visitors. It ran from the tournament's local train station to the grounds.
Devised by Space, it featured Wimbledon photography, accompanied by a range of messages such as "tradition awaits" and "drama awaits".
Ahead of Wimbledon 2013, , including TV ads starring female tennis legends of the past and present. It was the brainchild of WTA's in-house creative team.
2011
to promote its 3D coverage of the Wimbledon finals. The online campaign's video, created by Crayon, featured thousands of tennis balls bouncing through the streets of suburban Wimbledon.
Britvic-owned squash brand ahead of Wimbledon 2011 to encourage families to play tennis together.
Consumers had the chance to win a ‘Street Tennis Kit’ by entering a promotional online at a dedicated website.
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