The appointment comes ahead of a major marketing push by Fitness First as it looks to build on its position in the competitive fitness and leisure sector. The company did not have a retained media agency prior to the appointment.
PHD will handle media for the health club’s first TV campaign, which launches tomorrow (16 March) across Sky TV channels. The ad has been created in-house.
PHD has handled media for Fitness First in the past, but parted ways with the health club in 2006.
David Langridge, head of group marketing at Fitness First said: "We were impressed by PHD’s track record of delivering innovative solutions for direct response clients, and look forward to working with them to drive the continued success of Fitness First."
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