Woolwich's personal loan subsidiary, FirstPlus, is to become the first sponsor of financial aggregator site MoneySupermarket in a six-figure deal.
The aim of the 12-month deal is to drive both brand awareness and sales of FirstPlus' range of products to a relevant audience.
FirstPlus announced in January that it would review its web strategy, and undertook a five-figure overhaul of its online marketing activity.
It unveiled a revamped web site at www.firstplus.co.uk and ran advertising on the financial channels of AltaVista and Ask Jeeves.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
