of
The Cadbury Double Decker Bus will open its doors tomorrow (27 September) to students across the UK, who will be greeted on board by the Cadbury Double Decker conductor and invited to unleash the child within.
As they step inside the experience, visitors will climb and clamber through a ball-pit tunnel before crawling through a variety of purple and orange soft play obstacles on the bottom deck. Having made their way through the bottom deck, visitors will head to the chilled-out top deck and enjoy a more relaxing environment where they can sample a bespoke Cadbury Double Decker inspired tasting menu, including a ‘freakshake’ style cupcake, Emoji cookie sandwich and Avocado Rocky Road.
The canapé sized dishes, which have been created by award winning baker Reshmi Bennett of Anges De Sucre, use key ingredients from the chocolate bar, including soft nougat, crispy cereal and Cadbury Double Decker pieces. The experience will conclude with guests exiting the bus via a giant slide with Cadbury Double Decker treats available to take home.
The bus will visit the University of Nottingham tomorrow, Brighton University on 28 September and Southampon University on 30th September, with a final stop at Newcastle University on 3 October.
Agencies BD Network and Golin jointly worked on the Double Decker bus concept, while BD Network designed and executed the activity. Staffing has been provided by The Staff Room.
, where guests will join the new Milk Tray Man on his first mission.
More: In pictures: Cadbury's Dairy Milk Medley Lounge opens to public.
Comment below to let us know what you think.
For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, .