The 'Obey your mouth house' experience features a house made from from shipping containers, one each for the five bars: Crunchie, Double Decker, Twirl, Wispa and Boost.
Once visitors have stepped through the giant mouth entrance, they will be challenged to take part in fun activities that bring the bars to life. Choices include spin their way into a giant ball pit for Twirl, testing energy levels in Boost’s space hopper race, and getting that Friday feeling with the DJ in Crunchie’s room.
Created by BD Network and manned by the Staff Room, the experience aims to encourage fans to focus on the taste sensation of each chocolate bar. The campaign initiative also spans in-store, TV, PR and digital.
The experience originally launched at the Southbank in London in June and is now touring several UK festivals, making an appearance at Wireless Festival in London on the 8-10 July, before heading to the V Festival in Staffordshire on the 20-21 August and the Glasgow Summer Sessions, being held on the 27-28 August.
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