The HSBC-owned bank introduced itself with TV ads that 'interrupted' broadcasts and claimed to be from 2010.
In the new campaign, created by Story, a classroom scene set in 1989 shows a small girl talking about whales, before a teacher walks in with a newspaper carrying the headline 'First Direct revolutionises banking'.
The ad then cuts to a shot of the child, now an adult, working as a First Direct call-handler.
The ad ends with a voiceover stating that the bank offers 'Just real people chatting, 24/7'.
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