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The travel agent First Choice gave a woman the chance to propose to her boyfriend live on TV this week.

The 60-second ad, fronted by the TV presenter Laura Whitmore, aired during an episode of ITV1’s Coronation Street on 29 February – the date when tradition dictates that a woman may propose to her man. It was created by Kristen Bjaastad, First Choice’s internal creative lead. MediaCom handled media. The brand’s retained ad agency, Rainey Kelly Campbell Roalfe/Y&R, was not involved. In case you’re wondering, he said yes.