Investment company Selestia is reported to be offering Monkey, which was created by advertising agency Mother, £10,000 a year to join it.
Kwik Save, another interested in using Monkey to promote its brand, has offered to match any offer. Other offers are also thought to have been tabled including one from the makers of Diamond White cider, Matthew Clark.
Monkey is so far proving the star attraction as administrators of ITV Digital look to sell off the crisis-hit station's assets.
However, administrator Deloitte & Touche, which yesterday put the broadcaster and its assets up for sale, are thought to be unsure about whether or they are able to sell the stuffed toy as an asset.
Helen Keating, a spokeswoman for Selestia, said: "The fact that Monkey is the most memorable thing about ITV Digital says a lot about his screen presence."
A spokesperson for Matthew Clark said he thought Monkey was a "diamond geezer" and that they would be very interested in talking to him.
Discount supermarket chain Kwik Save said it would match any offer for Monkey and that he would bring a much-needed touch of humour to the supermarket price wars.
It is unclear if Monkey's screen partner, the overweight comedian Johnny Vegas, will be willing to follow Monkey away from their ITV Digital screen on any new commercial excursions.
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