Frozen food brand Findus (www. findus.co.uk) has teamed up with
Tesco (www.tesco.com) in a five-figure online campaign promoting the
launch of a new freezer range called Wok.
The campaign, which will run throughout this month, follows the rollout
of the Findus UK site in July. It aims to increase awareness and sales
of Findus products generally and the Wok range in particular, which is
being launched exclusively in Tesco this month.
An interstitial page, accessed via a banner ad, is running within
Tesco's shopping portal, giving price details of the new range and other
Findus products. Users are then invited to click through to a microsite
to enter a competition to win a stay in the Ice Hotel in Sweden, where
Findus is based.
Suzanne Nagle, European marketing director of Findus, said: "Using the
net is one of today's new exciting ways to talk to your consumers in a
direct way. Online promotions, such as we have done with Tesco, give an
immediate opportunity for customers to find out about our products and
of course to buy them."
Marketing and creative consultancy Windmill, in conjunction with agency
x, the web agency formed by former Clever Media staff, designed the
campaign.
The two companies worked together to create Findus' UK site.
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