The advertisements, created by Grey Worldwide London, break on April 22 and feature fresh vegetables speeding around a track like race cars to Grand Prix sound effects and the sound of crunching as they crash into each other.
Then, as the picture widens, it reveals that the vegetables are in a wok and being prepared for dinner by a man, while his girlfriend plays a motor-racing computer game.
The 20- and 10-seconds executions are meant to show that Findus's Wok range of frozen stir-fry vegetables are ideal for people who don't want to have to store and prepare the many different vegetables required to create a stir-fry.
The product comes in four variations: Chinese, Classic, Thai and Vietnamese.
The campaign was developed by Grey Worldwide London and media was bought and planned by MediaCom and will run in the UK, Ireland, France, Spain, Hungary and the Czech Republic.
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