The Ipsos survey, 'Europe 2005', measures readership, television viewing, website use, consumer and business behaviour and attitudes of the top 4% (10m) high-earning consumers and decision-makers across 16 European countries.
The FT emerged at the top of the daily publication group with 6.7% of the target audience claiming to read the publication, a figure five percentage points over its nearest rival, The International Herald Tribune.
The Economist leads the weeklies with a 5.5% average issue readership, 0.5 percentage points ahead of Time, while National Geographic is the most popular monthly with 8.3% of the top-earning 4% of Europeans claiming to read the magazine.
For the first time, television data was collected via a self-completion questionnaire. The data revealed that Eurosport has the highest monthly reach with 49.8% claiming to watch it. In second place was MTV with a monthly reach of 37.7%, narrowly ahead of EuroNews with 37.3%.
As well as monitoring media trends among this affluent and powerful group, the research included data on their attitudes to new technologies and for paying for premium online content.
Other trends observed include a surge in ownership of consumer goods, such as DVD and MP3 players, and a 15% increase in propensity to spend money online.
David Lucas, a senior director of Ipsos Media, said: "The stability of the data reflects both the consistency of these titles in delivering desirable audiences and the continued excellence of the Europe 2000 series as a barometer of Europe's elite."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
