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Film giant Twentieth Century Fox has launched a screen-shaking

banner ad for the release of martial arts movie Kiss Of The Dragon.

The single banner ad shakes the entire home page of each site it appears

on. It features the film's protagonist who appears to punch and crack

the screen, and directs users to Twentieth Century Fox's main site

(www.fox.co.uk), which hosts links to a dedicated site

(www.kissofthedragon.com).

Multi-media agency Curio developed the campaign, which runs for two

weeks until 11 November. It will appear on SkySports.com, TeamTalk,

football365 and Sports.com.