LONDON - Football's international governing body, FIFA, is preparing to sell a range of clothing after licensing its brand for fashion for the first time.
The clothing will be sold from August in official FIFA stores and FIFA-branded retail spaces, ahead of next year's football World Cup in South Africa.
Global Brands Group recently became FIFA's exclusive worldwide master licensee. It is to use a series of trade shows to unveil the first collection over the next few months.
In addition to the two seasonal collections, autumn/winter and spring/summer, Global Brands Group is developing a line dedicated to the 2010 World Cup.
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