The arrangement, which runs from 2007 to 2014, will give Sony major exposure at Fifa competitions, including the 2010 and 2014 World Cup tournaments, and the title of "Fifa Partner".
The deal also includes link-ups on a variety of consumer electronics products, including games consoles and PCs, as well as music and television, under Fifa's newly created "digital life" product category. In addition, Sony will take the role of technical assistant in developing TV coverage of Fifa events such as the World Cup.
Fifa president Sepp Blatter said: "Sony, like Fifa, enjoys tremendous brand awareness and is therefore another perfect partner to support us in our mission to develop and broaden the worldwide appeal of football even further."
Sony chief executive officer Nobuyuki Idei added: "This is an ideal opportunity for us to leverage the powerful assets of the Sony Group in electronics, entertainment and technology."
Other brands that have signed similar long-term deals up to 2014 are Hyundai and Adidas.
In January, Adidas renewed its 35-year-old relationship with Fifa in a deal worth $350m, including a cash payment of $215m over the next four years. As part of its deal, Adidas will supply the balls to Fifa's major tournaments, including the World Cups of 2010 and 2014.
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