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Fiat has created a Halloween variation of its "autumn/winter collection" campaign that promotes the car manufacturer’s 500 model and positions it as a fashion accessory. Krow created the work, which comprises outdoor and press ads take the form of paper cut-outs. One ad, "spooky wear", features a woman and the other, "scary wear", a man who are pictured alongside interchangeable costumes and accessories as well as a Fiat 500. The work was created by Joanna Perry, Damon Troth and Mark Denton from Coy! Communications.