The exhibition will showcase to visitors the latest innovations in wide format printing, garment printing and digital signage. ExpoPrint Digital will continue to provide an overview of transactional printing, direct mail, variable data printing, digital publishing, digital label and packaging.
Neil Felton, managing director of Fespa Exhibitions and Events, said: "Brazil is recognised as one of the world’s most rapidly developing economies. We’ve been evaluating this market for several years, and liaising with local trade associations to understand the opportunity and demand for Fespa’s event proposition. We feel that this partnership model with a leading show organiser in the region is the best [option]."
Alexandre Keese, director of APS, added: "The market will be surprised at the quality and content of the exhibition that Fespa will bring to Brazil."
The venture follows Fespa’s move into Mexico, where it took over an established visual communications event in 2008.
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