According to an interview in today's Independent newspaper, Ferrari will continue full time with his job presenting the morning slot on London radio station LBC, which runs from 9am to noon. By contrast, Veronica Wadley, editor of Associated Newspapers' Evening Standard, reportedly arrives at her office at 6am.
Yet Ferrari claims he will not be a figurehead editor. "When the paper launches, of course I will be there all the time. But when we get it absolutely right, I will be able to throttle back a little bit and get some key people around me," he tells The Independent.
The question over when the paper launches is yet to be resolved. The freesheet, which Desmond has conceived as an irritant to his bitter rival Associated, was originally going to launch in March and then in the summer, but there is still no sign of the title.
In the same interview, Ferrari remains vague as to what the content of the newspaper will be or how many staff it will employ, though he says that reporters and features staff combined will total "more than a football team".
Mike Orlov, the former ad director of the Standard, has already been hired by Express Newspapers to head advertising at the unnamed newspaper.
Express Newspapers lost a court case against Associated when it tried to call the newspaper the London Evening Mail. The new title has not been revealed, though PM has been proposed as one possible name.
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