Ferrari was named last week as the editor of the Evening Mail, Express Newspapers' attempt to muscle in on the Evening Standard's monopoly of the London evening newspaper market.
Details of the new title are emerging, with reports that the printrun will be in excess of 500,000 copies, but that, crucially, Express Newspapers is yet to sign an agreement to distribute the newspaper on the London Underground. Such an agreement could be the factor to make or break the Evening Mail.
In an interview with the Sunday Express, sister paper to the Evening Mail, Ferrari said that the paper will have be news-led, but will be different inside.
"This will be a campaigning newspaper. When people in London wake up, they are worried about their kids getting school safely, still having a job to go to and being able to pay their mortgage. They don't give two hoots what Brian Sewell thinks about the latest art exhibition in London," he said.
Ferrari has a background in the lower end of the tabloid newspaper market, having worked on the Daily Mirror in 1981, and with stints as a showbusiness reporter and editor of Bizarre at The Sun. He went on to launch Sky News and then to work for Fox in the US.
He intends to combine his job as the editor of the Evening Mail with his existing position as the host of London radio station LBC's morning show. Defending himself against claims of overstretching himself, Ferrari said: "By doing radio, I know exactly what people in the capital are thinking about. I know what they are worried about and talking about and that can be reflected in the paper the very same evening."
The Evening Mail is expected to have scant editorial resources, taking a lot of agency news. The paper is yet to name a news editor or a City editor.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
