The venue, which was previously an associate member, will receive "prominent branding within AEO's communication channels as well as shared sponsorship of the AEO Conference 2009".
"We are making a concerted effort to bring organisers, venues and suppliers closer together to help ease tough trading conditions," said interim AEO director Austin Hawkins. "And this partnership is indicative of this successful strategy."
Feria Valencia director Stefan Kokkes said he wanted exposure to the UK events market.
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