The campaign will be led by activity on the Feel Good and VisitScotland websites, offering consumers the chance to win one of four weekend trips in the Scottish Highlands worth £1,500.
Everyone who enters the competition will also receive a free VisitScotland Adventure Pass, with special offers on adventure activities across the country.
The promotion started last week with a national PR drive and will run for three months as part of VisitScotland's ‘Go For It' campaign, encouraging consumers to try outdoor activities.
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