The club, which is already sponsored by the DJ's label Skint Records, is to rename its Withdean Stadium 'Palookaville' for its next Championship game with Sheffield United on October 2.
On the day, the team, which plays in the Coca Cola Championship, will replace their Skint Records shirts with the name of the album, which will also be premiered at the game ahead of its launch on October 4.
Albion chairman and former advertising executive Dick Knight said that the team will also wear the 'Palookaville' shirts at a number of away games during the season as part of the promotion.
He added that as the name 'Palookaville' describes a place without shelter it seemed approriate, as the team's Withdean Stadium is a temporary ground while planning approval for a permanent home is sought.
Knight is the former chairman of of TBWA Holmes Knight Ritchie and Knight Leach Delaney.
Fatboy Slim, otherwise known as Norman Cook, said: "I have been a Brighton & Hove Albion fan for years. 'Palookaville''s coming home."
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