Fashion brand KangaROOS launches contextual website

LONDON - Footwear brand KangaROOS has a new global site which reflects where the user is and displays the time of day and the local weather.

New KangaROOS website
New KangaROOS website

The homepage design is also being used for a new consumer campaign called What's in your Pocket?, which is encouraging people to upload pictures of the content of their pockets on to the site.

The user-generated campaign is designed to promote KangaROOS products which have a pocket.

The site has been developed by Rehabstudio and features an interactive globe created in 3D flash allowing users to explore the world of KangaROOS, updating the footwear's brand and raising its profile to both existing and new customers.

The homepage's visuals and colours also change to illustrate night and day wherever the user is logging on.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content