Since 2002, Pelle Sjonell has been the creative director and co-founder of Swedish creative agency King, while his brother Calle was creative director at marketing agency Starring in Stockholm, which he co-founded in 1996.
Despite working at separate agencies they have collaborated on several projects over the years.
Calle worked on campaigns including the Spray/Lycos "make love, not spam" campaign and his company Starring produced websites and campaigns for H&M fashions, Jeep, Metro International, Scania and Durex.
Pelle created a new TV advertising format for a Swedish grocery store chain ICA, and other clients include H&M, MTV, Tuborg beer, Nissan and Volkswagen.
Kerry Feuerman, Fallon Minneapolis creative director, said: "Pelle and Calle are a unique combination of enormous creative talent who work well as a team.
"Their ideas are heavily consumer-participation driven and get consumers talking and behaving in ways they otherwise wouldn't."
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