Facebook further expands into real-cash gambling

Facebook is further exploring real-money gambling after striking a partnership with gaming company 888 Holdings to offer bingo, casino and slot games on the social network in the UK.

Facebook: extends gambling offering
Facebook: extends gambling offering

The social networking giant made its first foray into online gambling with the launch of a "Bingo Friendzy" app, by Gamesys in August this year, allowing users to play with real cash. 

888 already operates a Bingo Island game on Facebook. Facebook did not confirm when the gambling apps would roll out.

It is unknown whether Facebook plans to roll out its gambling apps to other markets, such as the US, where online gambling is not regulated like the UK.

Itai Frieberger, chief executive officer of 888, said: "Our Facebook freemium offerings have found a significant audience, and we are very excited by the opportunity that real money gaming on Facebook provides.

"We are working closely with Facebook on this launch, ensuring we introduce the best of both worlds of real money and social gaming," he said.

The news comes within weeks of Facebook and social gaming business Zynga loosening their ties, putting the two companies in closer competition in the gaming sphere.

Separately, Facebook began rolling out new privacy controls yesterday, which include a privacy shortcut in the top-right hand corner of the page, to allow users greater control over who can contact them.

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content