The embattled president of the governing body the FIA yesterday survived an extraordinary general meeting of the organisation, in which Mosley won a vote to keep his job by a majority of 48.
Mosley argued that the details of his private life, however embarrassing or distasteful they may be to some, should not have any bearing on his fitness for office.
He has been fighting to keep his job ever since allegations in the News of the World three months ago about his private life.
The newspaper's allegations included the claim that Mosley engaged in Nazi role-play during a five-hour orgy in a Chelsea "torture dungeon", something he strenuously denies.
The disclosures led to widespread calls for him to stand down, ranging from car manufacturers, former racing drivers and Bernie Ecclestone, the commercial rights holder in Formula 1.
However, Tim Crow, chief executive of sports marketing agency Synergy, does not believe the scandal will have a lasting impact on the sport.
Crow told Brand Republic: "I don't think a single fan or a single sponsor will leave the sport because Max Mosley has kept his job. The only lasting negative affect will be on Max Mosley's image."
Crow said the only sporting scandals that run the risk of seriously damage a sport's image are usually those that are revealed to have "a material impact on the field of play" such as doping in athletics.
He said: "When something happens on the field of play that is revealed to be a fake, that's when the consumer and commercial fallout is significant.
"When the Jamaican sprinter Usain Bolt broke the 100m record at the weekend, the first thing people asked [was] is it a real performance or is he taking something?
"It's the same in the Tour de France which has become totally tainted by doping allegations. From a brand and sponsorship perspective, these are far more important considerations than what officials get up to in their private lives."
The decision to allow Mosley keep his job now leaves the FIA's membership body seriously fractured, with 24 motoring organisations having already voiced their opposition to Mosley in a joint letter before the vote was taken. Together, they represent 86% of motorists worldwide.
The American Automobile Association, whose membership numbers 50m, is among those who will now consider pulling out from under the FIA umbrella.
German organisation ADAC have also confirmed it will now take a far more passive role in FIA affairs until Mosley has departed.
Robert Darbelnet, the head of the AAA, said: "There's a possibility we will withdraw, or do something similar. I think there is a willingness to call for alternate structures to ensure the motorist is appropriately covered.
"I don't know what the future of the FIA is, but we will have to give it some thought. These are very troubling times after what was an unfortunate outcome, and a very unfortunate day for the FIA."
He added: "It was not the right decision -- absolutely not."