Bringing the sales in-house follows Media Corp's acquisition of NASH (Not Another Sales House) in November 2007 and its subsequent merger with Eyeconomy in March 2008, which together now form the advertising division of Media Corp.
Mark Butt, joint managing director of Eyeconomy|NASH, said: "The Media Corp websites have a combined reach of more than three million visitors per month and represent a wide range of consumer interests.
"This, combined with our advanced online advertising solutions, provides a very attractive stage for advertisers and agencies to reach their target markets effectively."
Eyeconomy|NASH will manage all third-party online advertising for Media Corp websites. As well as banner ads, Eyeconomy|NASH will be seeking sponsorships and long-term partners for the site.
Justin Drummond, chief executive of Media Corporation, said: "It is a logical step for Eyeconomy|NASH to represent our in-house websites. Now that the restructuring is complete, we can effectively use our internal resources to attain the commercial potential of our websites."
United Kingdom
Eyeconomy/NASH to handle all sales for Media Corp
LONDON - Eyeconomy|NASH, the online ad sales house, will represent sales for all Media Corp websites, such as OnTheBox.com and Sport.co.uk.
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