Experian makes move into Ireland with IDC purchase

September 16, 2004

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Experian makes move into Ireland with IDC purchase

LONDON - Data services supplier Experian has bought Irish direct mail and data specialist Ireland Direct Communications.

The acquisition adds to Experian's international presence and will allow it to better serve its international and Irish clients.

Based in Dublin and founded in 1998, Ireland Direct Communications provides consumer data, lifestyle and demographic profiling services and database management solutions. It will now operate as Experian's marketing services division in Ireland.

Led by Ireland Direct Communications' co-founders, Lorcan Lynch and Chris Clifford, Experian's new Irish division will introduce into the local market Experian's direct marketing products and services to help organisations better target, acquire and retain customers.

David Coupe, managing director of Experian Marketing Services International, said: "Direct marketing is fast emerging as the most effective method of attracting new customers in Ireland. Experian's investment in the Irish market will raise the bar for direct marketing standards -- using local knowledge and its proven portfolio of products and services to help organisations identify and target the most receptive consumer audiences in the country."

Experian's new division in Ireland joins the company's other international marketing services operations in the UK, France, Germany, Spain, Italy and the Netherlands.

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