Launched this week at the International Direct Marketing Fair, Mover Data is updated every month with the latest owner-occupier information and means that marketers can send relevant offers to those who have just swapped addresses.
Peter Thompson, sales director for prospect targeting at Experian, said: "Organisations now have the ability to tap into a highly lucrative sector of the population with direct marketing campaigns designed to elicit the best response."
Mover Data works on two different levels, identifying people at an address and individual level. It also allows companies to identify entire families and family members, as well as singles or couples.
The file has been enhanced with Experian's data intelligence tools to make selections available according to people's financial behaviour and geodemographic profiles.
"Our latest file allows organisations to quickly establish relationships with new occupiers as they embark on a new life in their home and gives them a genuine competitive edge," Thompson added.
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