Nearly 80% of the direct marketing industry's top spenders register to visit the fair, and the show rewards these key decision-makers with a tailored programme offering a range of benefits.
The benefits include initial personal contact and updating service; priority seating in the free seminar sessions; an exclusive use of a VIP lounge; and pre-show appointment booking with exhibitors of their choice.
Experian is sponsoring the VIP Buyers Programme following its successful introduction at the fair last year where it was a hit with buyers and exhibitors.
Stephen Spillett, marketing manager for Experian's marketing services division, said: "Experian's sponsorship of the IDMF's VIP Buyers Programme provides an excellent opportunity to further assert our position as Europe's leading direct marketing services provider."
The IDMF is Europe's biggest event dedicated to direct and interactive marketing. The show runs from February 22-24 at Earls Court 2 in London.
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