±±¾©Èü³µpk10

Expedia, the online travel company, unleashes a brand campaign today (Thursday) under the tagline 'What's your perfect trip?' The work, the first by Clemmow Hornby Inge, emphasises its focus on offering customers their entire travel itinerary. It includes two 40-second TV ads that feature an illustrated character presented with a series of choices about destination, accommodation and holiday activities. Press and outdoor ads show different elements that make up a perfect trip. An online campaign by Arnold Interactive comprises 40 executions based on images from the above-the-line creative. Media planning and buying is handled by Media Planning Group and online planning and buying by Media Contacts.