The new campaign breaks next week on television, and will also appear online, on interactive TV, national radio and in national press.
It builds upon the "'Create Your Perfect Trip" campaign that ran earlier this year, to encourage people to book more than just their flight on .
The campaign features examples of custom-made cars and swimming pools, highlighting that they cost more but then contrasts this by saying that customised trips do not have to cost more than traditional package holidays.
The creative was by Clemmow Hornby Inge, written by Rupert Jordan, art directed by Ewan Macmillan and directed by Zak and Dan through Bikini. Online creative is by Arnold Interactive. Offline media planning and buying is by PHD and online is through Media Contacts.
Elyas Chowdhury, marketing director at Expedia.co.uk, said: "This new campaign really looks to highlight the benefits of booking online: not only the immense flexibility and wealth of choice on offer but also how our e-packaging booking tool enables us to provide a totally customised trip at even better value."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .