Exclusive: Beatwax creates interactive 'Tree of Souls' in Hyde Park for Avatar's DVD release: gallery

To mark the DVD release of James Cameron's 3D epic Avatar, agency Beatwax has erected a giant interactive replica of the film's 'Tree of Souls' in Hyde Park's Speaker's Corner.

Beatwax creates interactive 'Tree of Souls' in Hyde Park for Avatar's DVD release: preview gallery
Beatwax creates interactive 'Tree of Souls' in Hyde Park for Avatar's DVD release: preview gallery

Twentieth Century Fox Home Entertainment (TCFHE) hired Beatwax to create the exhibit, which will be live for three days between Saturday 24 - Monday 26 April.

It will be officially unveiled by Stephen Lang, who stars as Colonel Miles Quaritch in the film.

With 20 miles of fibre optic cables, the tree is claimed to be the largest fibre optic installation in Europe. Visitors will have the opportunity to ‘bring the tree to life' by manipulating its lights and colour by plugging their phones and iPods into the structure.

Also, to celebrate the 40th Anniversary of International Earth Day, TCFHE will be planting a ‘real' tree for every person who directly connects with it as part of a global initiative to plant a million trees worldwide.

In the film Avatar, The Tree of Souls is a giant, moving, interactive tree, with spiritual significance to the Na'vi people inhabiting the film's fictional universe, Pandora. The characters communicate with the biological network that exists throughout Pandora.

Sensors within the tree's trunk will change the colour and intensity of its glow in response to movements made by visitors to the tree.  Local Wi-Fi and Bluetooth networks will allow members of the public to upload images and messages to a screen built into the tree, as well as being able to make social networking status updates with an Earth Day message, via their mobile phones. 

In addition, by plugging portable music systems including iPods, Mp3 players and phones into the tree, it will glow and pulsate in time with the music being played. 

For pictures of .

Does the exhibit light your enthusiasm, or leave you blue? To leave a comment and let us know your thoughts.

Topics