Most recently, Smith was at financial investment online data publisher Hemscott, where he ran all the company's major advertising accounts, working with direct clients and agencies, including T-mobile, Audi, Carat, Universal McCann and Virgin Atlantic.
Prior to Hemscott, Smith spent two years at Trinity Mirror Digital, where he was responsible at one time for sales across the ic24, SportingLife.com and themirror.co.uk websites.
Trinity Mirror closed or sold off much of its digital operation, axing its network of ic websites, while SportingLife.com was sold off to Ukbetting.
At Espotting, Smith will manage the eight-strong UK affiliate team, responsible for distribution deals such as Dennis Interactive, Kelkoo and Shopping.net.
Prior to joining Trinity Mirror, Smith was advertising sales manager at Virgin.net, where he launched its advertising sales department and was responsible for deals with Amazon and Citibank.
Sebastian Bishop, co-founder of Espotting Media, said: "Espotting keeps going from strength to strength, attracting employees of the highest calibre. The expansion of Espotting is indicative of the growth of the paid listings market."
Independent research by US Bancorp Piper Jaffray in March 2003 suggests the overall online search market is expected to generate worldwide revenue of $7bn (£4.3bn) by 2007, representing an annual growth rate of more than 30%.
Also joining Espotting is Fariyal Khanbabi as European finance director. She joins with 13 years of international financial experience behind her, having previously been finance director of EAST, a women's retail chain. She also founded and ran her own retail business, Longpoint Bay, before selling the assets to a number of retailers, including Gap.
The appointments come on the heels of the news that a merger is planned between Espotting Media and its US rival FindWhat.com in a deal valued at £97m.
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