LONDON - Steven Falk the former director of marketing at Manchester United Football Club, has launched a sports agency called Star Sports Marketing.
Falk, who worked at Manchester United between 2001 and 2009, left the club in October to set up the new venture.
Star Sports Marketing will specialise in sponsorship, affinity marketing, brand management, CRM and loyalty and membership schemes.
During his time at Manchester United, Falk was responsible for the . The sponsorship is due to start at the start of the 2010/11 season, replacing current sponsor AIG.
It was a world record sponsorship deal when it was announced in June last year.
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