The seminar, which is free for recognised award planners, aims to highlight the importance of awards as part of the event marketing mix.
Topics to be looked at will include the financial dynamics of producing a set of awards; what they mean for a brand; and the inellectual property of awards ceremonies. These topics will feature experts including Inside Soap publisher Grace Stewart, Outside Organisation managing director Penny McDonald and Davenport Lyons lawyer Adam Glass.
These talks will be followed by a panel debate focusing on how experiential marketing is key to brand building, and how awards ceremonies are now integral to the live events calendar.
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