The mobile group, formed from the merger of the two networks last year, has already expanded the Everything Everywhere brand through high-street stores that sell both T-Mobile and Orange lines.
It is looking to replicate this strategy online, and is asking digital agencies to submit ideas on how to build a consumer website to help it drive traffic to its T-Mobile and Orange sites.
Everything Everywhere currently has 24 stores in the UK, and plans to open a further six by early next year.
The activity comes after Everything Everywhere’s recently appointed chief executive, Olaf Swantee, .
It has been speculated that the Everything Everywhere brand could be axed, but the company says it has no plans to replace it. A spokesman claimed it is ‘maintaining momentum’ by continuing to focus on both its brands.
In its latest financial results, Everything Everywhere reported a 4.3% fall in revenues to £1.7bn over the three quarters to 30 September.
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