'Everyday' gets super-sized to promote Skoda's power

Big-muscled people, a kid riding a mega-tricycle, a man pushing a super-sized lawnmower, a monster-truck ice cream van and a woman watering her garden with a massive hosepipe provide the residential backdrop for a man driving Skoda's new Octavia vRS.

Despite their over-endowment, the residents are awestruck by the vRS because the "more powerful" car model means "It’s not your everyday family car".

Client: Heidi Cartledge, head of marketing, Skoda UK

Brand: Skoda Ocavia vRS

Agency: Fallon London

Creatives: Sam McCluskey, Becca Pottinger

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