Event's top five stories of the week

From Secret Cinema's Star Wars nightclub and Ikea's breakfast in bed to a major agency merger, here are the top five stories you need to know this week.

Secret Cinema, Airbnb, Ikea, Fifa and the Havas and Cake merger are among the top experiential stories this week
Secret Cinema, Airbnb, Ikea, Fifa and the Havas and Cake merger are among the top experiential stories this week

1. emerged on Monday morning (18 May). The venue will be open to ticketholders for the upcoming which will be open every Thursday to Sunday.

2. Swedish furniture brand Ikea launched a three-day breakfast in bed cafe in Blackall Studios in Shoreditch, London. Visitors enjoyed toast, sleep-inducing teas, fresh juice and Swedish treats. Check out the video here: 

3. The biggest agency news of the week was the  The venture will offer experiential, content creation, PR, social and digital activation and strategic consulting.

4. The award for stand-out . You've got until tomorrow (23 May) to spot the house, which took four months to build. 

5. After amounting pressure, 

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .

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