Foley contrasted the formal, passive events of the past with the exciting and interactive shows of today, telling an RSVP show audience that, in the economic downturn, people want to do business face to face.
He added: "The future of advertising will be on the internet, which can offer visual and audio stimulation, but can't replace face-to-face communication. Businesses are realising that events are vital in creating a complete brand experience.
"Online communities are being formed, and there is demand for events that cater for these new groups. Shopping centres will also become event hubs. It's about bringing the events to where the people are."
Success stories such as the O2 Arena, which trebled its event projection with 477 events in year one, and recent plans to open an event hub in Abu Dhabi, were used as examples of the bright future for event marketing.
In February this year, Foley launched business speakers website Brilliantspeakers.com. The site includes input from economist Roger Martin-Fagg, psychologist Graham Jolley and Brand Events chief executive Chris Hughes.