My Event World - Julie鈥怉nn Marshall

British-born Julie-Ann Marshall set up her own event management company in New York in 2008, called J Marshall Events, after working at the BBC and as the executive director of Bafta NY. She talked to Event about crossing the pond, previously being a backing singer and why she would want to switch places in the industry with David Stark.

Julie鈥怉nn Marshall shares her career story in My Event World
Julie鈥怉nn Marshall shares her career story in My Event World

I got into the event industry because events seemed a natural progression - putting on an event is putting on a show and it allows me to utilise all of my skills. I wanted to be able to work in some kind of media where I could combine my production and organisational strengths with my music and television background. I started my career as a performer, travelling the world for five years and later I worked in BBC Production on educational programmes for TV and radio.

I have worked here for more than 15 years. Originally, I arrived in New York to work for BBC Worldwide in 1994. I came with two suitcases and never went back.

I was attracted to this particular role because I like to organise, I am very social, I enjoy taking care of my clients and I have the opportunity to mentor students interested in international business and event production.

Not many people know that I was a professional backing singer and dancer in quite a well-known band in the UK, The Revillos. We’ve got multiple DVDs and videos and loyal fans on YouTube. Having toured for five years, we visited the US several times and I was determined to come back to live in New York.

The best event I've been involved was... it was one of my first events for the United Nations, A Celebration of Leadership, with guest speaker Nelson Mandela and a 187-piece Venezuelan youth orchestra. I was very nervous and I had a lot to learn.

If I could do it all over again I would have dedicated more time towards marketing the company in a way that would make my clients more aware of the wide variety of events I am capable of producing. As an entrepreneur I was advised when I started my company that I couldn’t be all things to all people. So, I concentrated more on the non-profit, social responsibility type of work, which I love, but as a result, some people have forgotten that I’m also a producer. Now that I’ve launched J Marshall Productions, I hope to expand and diversify my client list and combine my love of both the arts and social justice.

The one thing I can't stand is disrespect in the workplace. This industry is all about teamwork; each person plays a role in bringing everything together. With each event, you work with a wide variety of individuals and it is important to the success of the event that we work well together.

Outside of work I spend my time reading, catching up on the news, going to Bafta screenings, and attending networking events. I am always being reminded by my J Marshall Events team and friends that I should take more time for myself. I probably work too much.

If money were no object I would like to do more philanthropic work and take more of an active role in protecting children’s rights.

If I could switch places with anyone else in the industry it would be David Stark, I think his work is amazing. I’m a big admirer of his art and I wouldn’t mind being as successful as him.

If I ruled the event industry I would be the go-to person for all high-level international events involving visiting dignitaries.

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