My Event World - 360 Creative Event Services chairman David Walley

360 Creative Event Services chairman David Walley on presenting the Danish version of Top of the Pops, being snubbed at the Ryder Cup, and being a boy racer.

My Event World - 360 Creative Services chairman David Walley
My Event World - 360 Creative Services chairman David Walley
I got into the events industry because like many others I fell into it by mistake. With no formal education to fall back on and being dyslexic, I was never going to have a traditional career and the exciting and dynamic event industry really grabs my imagination.

I have worked here since December 2009.

I was attracted to this particular role because I had nothing better to do.

Not many people know that I once worked as a DJ in Denmark and presented their version of Top of the Pops.

My worst experience at an event was running through a crowd of people during the Ryder Cup to congratulate one of the players who I knew personally, when I got to him he failed to recognise me.

If there's one thing I've learnt it's never run through a crowd of people to get to a famous sportsman.

The best event I've been involved in was in the past whilst at Arena, supplying a 10,000 seater temporary venue whilst Wembley was being refurbished. More recently, The British Grand Prix. We supply lots of services to Silverstone and it is such an amazing event.

If I could do it all over again I would do it all over again!

The one thing I can't stand is famous sportsman that can’t remember me after knowing them for eight years! And, a commodity approach to purchasing, too many people buy on price and not on value for money.

Outside of work I race my Caterham R300 race car, I’m not very good but it is great fun. I also play golf and watch my beloved Chelsea.

If money were no object I would do exactly what I am doing now.

The one event I will never miss is my own funeral.

The recession has meant that there is opportunity for companies to show how they can make a difference.

The next 12 months will be about 365 days.

If I could switch places with anyone else in the industry Richard Phillips, MD of Silverstone circuits. I would love to be on the inside looking out and would like Richard to see how hard we work helping make the event a success (although I’m sure he knows that already).

If I ruled the event industry I would immediately make it a dictatorship.

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