We spoke to Michael Luke, director of Eclat Events & Productions, who brought the luxury Yurtel to the Louder Lounge, and Jacob HIll, founder of The Lazy Camper, on why so many festival goers are opting for one of his ready-pitched tents.
Video produced by Georgina Brazier
To read an in-depth showcase feature on Virgin Media's Louder Lounge at V Festival, don't miss the October issue of Event magazine. You can get it by