Watch out for more videos on Event TV coming later this week, including an exclusive interview with Simon Dornan, head of amplification at Virgin Media, which took place in a Victorian rolltop bathtub.
Plus, as the final preparations for Virgin Media's Louder Lounge came together, we went behind the scenes to speak to some of the key partners who made the VIP hospitality experience at V Festival possible.
Video produced by Georgina Brazier.
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To read an in-depth showcase feature on Virgin Media's Louder Lounge at V Festival, don't miss the October issue of Event magazine. You can get it by