Event joined 196,000 people at one of the most renowned motorsport events in the world - the Goodwood Festival of Speed - to see how car brands compete for the crowd's attention.
We spent the day investigating the marketing and experiential strategy of a selection of car brands, including BMW, Nissan, Peugeot and Ford, as well as soaking up the adrenaline-fuelled atmosphere of the three-day event in West Sussex.
For the full and exclusive showcase, don't miss the September's issue of Event. You can get it by
Video produced by Joel Fothergill. Follow .
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