Highlights in the October issue of Event include:
Brand profile - Olivia Knight-Adams, sustainable Games project co-ordinator for Coca-Cola
The Big Question - What does the industry think the demolition of Earls Court will mean for the future of events - find out here
Trendwatch - An idepth analysis of the mergers and acquisitions that have been taking place throughout the event industry over the last few months
Venue profile - Andrew Morrow, head of events at One Events
Brandwatch - A focus on Adidas's event marketing strategy and the work it carried out to activate its Olympic sponsorship
Special Report - A report on the events that failed to work during the summer. The feature finds out why the failed events failed to take advantage of the 'Olympics' factor
Fab 50 - The full list of the best 50 companies to work for in the industry are revealed
Showcases - KLM Open, Paralympic Ball, Prima Homemade and Lollibop
To read these features, and for a better understanding of the industry you .