Highlights in the February/March issue of Event include:
Brand profile – This month Event interviews Adam Johnson, head of consumer marketing at Nokia to talk about the global reach of event content.
Special report – Our feature on women in the event industry sparked a huge amount of debate. We were inundated with comments and opinions from men and women alike on why women are not better represented at the top end of the industry.
Showcases – This issue examines the challenges of organising the Pride of Britain awards ceremony; details the first Christmas edition of The Gadget Show Live; and reveals what it takes to plan a celebrity-fuelled after party for new Spice Girls musical Viva Forever. Plus don't miss our new society pages 'Events buzz' for six more smaller showcases.
Trendwatch – With the success of 2012 fading to memory, we look at four key sectors – automotive; gaming; FMCG and media – to find out where the focus will lie in their event marketing strategies for 2013.
Day in the life – new for 2013: in our first feature getting under the skin of a supplier or venue, we discover what it feels like to become a Crewsader for the day.
Brandwatch – When your brand reputation is as strong as Vogue magazine’s, you’d expect devising an events strategy to match would be a meticulous operation.
Meet the team – In another new feature, we meet the i2i Events Group one year after it rebranded.
We’d love to know what you think of this issue and the changes we’ve made. Let us know below or tweet us .
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