Innocent has long been admired for its commitment to brand experiences, and led by brand activation manager Jamie Sterry, the company continued to activate in unique ways throughout 2015.
Its capitalised on the growing trend for emojis, while simultaneously promoting the brand's new healthy drink. While Sterry’s biggest success of the year was undoubtedly - a three-day, sustainable secret festival for 1,500 consumers.
The full Event 100 Club 2016 rankings can be found below:
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