Andrew Casher, head of experiential, Cake
Company type: agency
Position: 18
Previous position: 16
Background
Casher joined Cake four years ago with a background in delivering multi-platform strategies for brands. As head of experiential, he now oversees the agency’s experiential and brand-partnership work for EE/Orange, including Bafta and the Glastonbury festival, as well as global strategy work with Coca-Cola.
Achievements in 2013
With more than 50 events delivered in the past 12 months, a highlight for Casher was leading a series of events to launch Rihanna’s debut fashion collection for River Island. Casher was also instrumental in overseeing two significant experiential projects to launch EE’s 4G network in the UK, and most recently directed a stunt for pharmaceutical company Novartis to raise awareness of meningitis, which generated more than £1.5m worth of media coverage.
Testimonial
"I’ve worked with Andrew on numerous events over the past three years, ranging from experiential tours to festival activations and stunts. His work is always brought to life with strong creative thinking and executed with fantastic attention to detail."
Matt Stevenson, partnership manager, EE
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