Created yesterday (24 July), the SunLife 'money tree’ contained £9,820 in real £10 notes. It was planted to encourage Brits to start saving for a brighter tomorrow, and people passing by queued up to pick a tenner from the tree until it was bare. The tree was also used to promote SunLife's new stocks and shares ISA.
The tree marks the release of new research from SunLife finding that the average British family has £9,820 in savings, but nearly half of working families have less than £1,000 saved and almost a quarter of Brits have less than £100 saved for a rainy day.
David Brooks, SunLife marketing director said: "We planted the tree to encourage the nation to start saving for a brighter tomorrow. We are committed to making saving more accessible for people."
Natasha Broady, associate director at Cake, added: "We always love it when a client is brave and works with us to create bold ideas. We felt that the money tree allowed us to communicate what could have been quite a dry brand message around the new ISA product in a fun and engaging way."
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