Evening Standard parts company with marketing chief

LONDON - The Evening Standard has parted company with its head of marketing Matthew Chambers, the former Marks & Spencer marketer, less than a year after the London paper poached him.

Chambers was the man behind the controversial "normal" campaign for M&S, which featured a naked, size 16 woman.

He joined the Associated Newspapers-owned title from Premiership football club Charlton Athletic, where he had been commercial director for a year.

The exit may not come as much of a surprise to many in the industry, who have seen a series of senior comings and goings at the paper over the last year as editor Veronica Wadley and managing director Mike Anderson try to boost the paper's circulation.

He is the second marketer in a row to be swiftly axed by the Evening Standard. He joined the paper less than a year after the paper's previous top marketer, former Principles marketer Jane Hayman was made redundant.

Chambers is best known for his time as a senior marketer at Marks & Spencer, where he oversaw the launch of the retailer's high-profile TV brand advertising debut.

The campaign, which excited much industry and media comment, featured a naked woman running up a hill shouting "I'm normal".

The campaign grabbed headlines, but did not do much for M&S. Chambers left the retailer after his role was axed in a restructure.

Other departures over the last year have included Sally de la Bedoyere, replaced by Metro managing director Anderson after 15 years following talk of a fall-out with Wadley.

Advertising sales director Mike Orlov left for Express Newspapers to work on its talked of new London launch, and he was replaced by Alan Brydon, the former managing director of CIA.

Orlov was followed by Neville Toptani, who left last year along with five other members of the Standard's advertising sales team, including head of client direct retail Maxine Rose and the head of trading Michael Bell.

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